This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from MindlyPlay.com.
When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some cookies installed on your device. In addition, as you browse, we collect information about the individual pages or products you view, the websites or search terms that referred you, and how you interact with the Site. This automatically collected data is referred to as Device Information.
We collect Device Information using the following technologies:
_session_id, unique session identifier, allows Shopify to store information about your session (referrer, landing page, etc.)._shopify_visit, no data retained, persists for 30 minutes from the last visit. Used for internal stats._shopify_uniq, no data retained, expires at midnight the next day. Tracks number of visits per unique customer.cart, unique identifier, persists for 2 weeks, stores shopping cart info._secure_session_id, unique session identifier.storefront_digest, unique identifier, used to determine access when a store is password-protected.When you make or attempt to make a purchase, we collect certain information such as your name, billing address, shipping address, payment details, and e-mail address. This is referred to as Order Information.
Personal Information in this Policy refers to both Device Information and Order Information.
We use Order Information to process orders placed through the Site (including payment processing, arranging shipment, and providing invoices/order confirmations). We also use Order Information to:
We use Device Information (including IP address) to evaluate potential fraud and to improve and optimize our Site—for example, by generating analytics on browsing and interaction, and measuring marketing campaign performance.
We share your Personal Information with third parties who help us use it for the purposes above. For example, we use Shopify to host our store—read more about Shopify’s privacy practices here: https://www.shopify.com/legal/privacy
We also use Google Analytics to understand how customers use the Site. Learn more here: https://www.google.com/intl/en/policies/privacy/ and opt-out here: https://tools.google.com/dlpage/gaoptout.
We may also share your information to comply with laws, respond to lawful requests, or protect our rights.
We use your Personal Information to deliver targeted advertising or marketing messages that may interest you. To learn more, visit: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt-out via the Digital Advertising Alliance opt-out portal: https://optout.aboutads.info
We do not modify data collection when a "Do Not Track" signal is detected from your browser.
If you are a European resident, you have the right to access the personal data we hold about you and request correction, update, or deletion. To exercise this right, please contact us at office@mindlyplay.com
Please note: we process your data to fulfill contracts (for example, if you place an order) or pursue legitimate business interests. Your information will also be transferred outside Europe, including to Canada and the United States.
When you place an order, we retain Order Information unless and until you ask us to delete it.
We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes.
For questions, concerns, or complaints about our privacy practices, please contact us by e-mail at office@mindlyplay.com